Isn’t that the question? I want to grow my business FAST, which do I choose? Let’s get right into this and I hope I can shed some light on the topic. I have been doing online marketing for almost a year now and have applied a great deal of material. I also have a ton of offline experience and would love to share my insight between both and how I approach my business to mix the two. If you’re not sure what approach is most effective I hope my insights and experience lend a hand.
Online Marketing
Online is great and if you’re reading this then chances are you’re already doing some form of online marketing – maybe for your home business or several affiliate programs.
A lot like you, I learned the online game from several people including Mike Dillard, Jonathan Budd, Katie Freiling, and Frank Kern. I’m guessing we probably do very similar marketing:
- Capture pages, PPC marketing, Blogs, Social Media marketing, Article marketing, Auto responders, and list building
Even though you can generate a CRAZY amount of leads daily and get people into your business you are still missing half the marketplace (Yes there are still people that don’t understand computers!).
This is why if you’re ONLY focusing on online marketing you’re missing out on 50% of the people that could be in your business, or be using your affiliate programs.
With online marketing you can reach a vast amount of people faster with qualified leads compared to offline. I have personally brought many people into my business from ppc marketing and it works great!
I have personally met some amazing people online that are great friends and business partners. This is why I believe it works, it’s just knowing how to approach online properly so you’re not running around like a chicken with it’s head cut off. Online works……
However, Don’t get SCARED and ONLY sit behind a computer!
If you own a home-based business it’s imperative you intertwine the two. Mainly because it’s critically important to build your own self-confidence and skill sets when it comes to face to face relationships.
You never know if the girl you run into at the grocery store could be your next HUGE team leader and your mindset was ONLY online so you didn’t even think to speak to her about your opportunity.
Offline Marketing
This is where you will find me! Offline is one of the most powerful approaches you can take when you have the right skill sets and you’re passionate about what you do.
It takes about two weeks once new people run through their warm market. Once they have talked with their brother, uncle, sister, mother, and close friends their done! No more people. Now they usually start building a list of everyone under the sun that sold them something.
Here’s the thing with Offline marketing, if you have excellent qualifying skills you can get TONS of people into your business. That’s why I love offline. So even though you may have burned through your warm market, now the fun begins with the cold market with people that will seriously build a business with you.
How do you meet new people? Start by getting away from your computer!!
Never limit yourself to new party invites or opportunities that are presented into your life. Everyday you do things and you meet new people just from getting out of the house! I will be TOTALLY honest, it’s easier to setup a marketing campaign online than to speak in front of quality people face to face or in a group. That’s why it’s important to have EXCELLENT qualifying skills.
Most people don’t want to talk to anyone! Why? Because for most people it scares them to death! Don’t be that person. Like I said, if you’re limiting yourself to only online you’re missing 50% of the market out there.
If you’re online of offline, either way you MUST have EXCELLENT qualifying skills. That is something that you can only become better at through rigorous practice in person or over the phone. If you’re great a qualifying then you can close leads like crazy that you’ve generated online. You can also do that face to face.
To Summarize
From my approach I would suggest having a mix of the two. The vast majority of people you meet online are pretty much trying to do the same thing you are. That’s why ppc marketing is excellent. Social Media sites likes Facebook are awesome too, but be careful because it’s full of people doing EXACTLY what you are doing, home- business or affiliate programs.
Offline if where I invest about 60% of my efforts. I’ve found it’s faster to build a much stronger team with really solid relationships. There’s nothing like getting to know someone face to face.
For me, the online game is great for branding, building a list, generating qualified leads, and affiliate programs. However I still love the offline game and consistently keep a mix of the two, as I see myself (and my business) grow I believe it’s important to be working both sides – both online and off.
To Your Success,
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Way to Go, Ryno! You’re Livin’ the LifeStyle of Wholistic Marketing.
Tone Floreal´s last blog ..I.D. please, in DC
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Great post Ryan! Thanks
jackie hall´s last blog ..Are You Using These Cool Twitter Tools?
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@Tone hahaha, thanks man. Livin’ it and havin fun. This week has been interesting have to do a few things that freaked me out! haha, it was a growing experience.
Hope the dry wall is done!
@Jackie thanks! Great to see you stopping by.
Ryan Yokome´s last blog ..Online vs. Offline- What To Choose?
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Awesome, I was looking for something along the lines of this. I was thinking, do you think newsletters are still an great way of marketing online? Does anybody still use them well and actually get readers?
Appreciate the help!
Kim
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Hi Ryan,
Now that online marketing is the “golden child” of Network Marketing, many people are putting all of their eggs into one basket. As you point out in this post, however, there are LOTS of people offline who are hungry for what we have to offer. Local chamber meetings, meet ups, and BIZNIK groups are excellent places to network with other business people. So are conferences about topics that interest us!
Great post!
Mary Lou
Mary Lou Kayser´s last blog ..If a Cruise Ship Showed Up in Your Driveway, Would You Climb Aboard or Pretend It Wasn’t There?
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@Mass Email marketing is crazy powerful! In fact, something I do often do with the right target market. Try this out and see how it helps you. I Honestly think it will give you some great answers about emailing…http://bit.ly/a5L2fQ
@Mary For sure right? Can’t forget about the power of speaking face to face.
I’m going to be swinging by your blog this week!
Ryan Yokome´s last blog ..3 Body Language Tips To ‘Read People Like An Open Book’….
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Way to go RYAN. Once again great content. I feel that you really do have a point here. A mixture is good to have with anything!!!
GOOD WORK BRO!!!!
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Hey Eddie,
Thanks man, just putting it out there
Good seeing you again!
Ryan Yokome´s last blog ..3 Body Language Tips To ‘Read People Like An Open Book’….
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Great points Ryan!
I have written about this a couple of times, although online marketing provides massive value in our reaching others in our target market, we can’t discount the offline marketing!
I have someone on my team who has built a million dollar businesses in another company WITHOUT a computer, and has no interest in doing what I do online! She does have a Facebook account and does a tad bit of blogging but that is the extent of it, the style there too is much a mirror of their offline methods as well, more so than actually marketing.
So, you are right, don’t discount half of your market! Doing both is the only thing that makes real sense!
Wishing You Brilliant Success!
Vicki
Vicki Berry´s last blog ..Three Ways to Ensure Social Media Marketing Failure
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Great advice and I agree that it is best to combine both online and offline when possible. Personally, I’m very thankful for the ability to do online marketing so that I can expand my reach beyond my small mountain community.
Wayne Woodworth´s last blog ..Emotions Control Reality
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Hi Ryan,
Yes online and offline are great ways to market and we got to take advantage of both. Working online is great, but we can’t pretend to hide behind a computer and not talk to real people either on the phone or other methods,we still got to build relationships with them. As offline market is concern, I think you always have to be prospecting not matter what the situation is, it doesn’t really mean you are going to be cold calling people!
There are different and effective ways to market offline and they work as great as online.
Great Post!
~Katherine
Katherine Droguett´s last undefined ..If you register your site for free at
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